Monitor visits to the platform via Google analytics
It is possible to follow and monitor the audience on the platform;
We propose:
- Google Analytics to track audience statistics
- Hotjar to monitor customer journeys
How to follow your audience
- Go to Settings -> Configuration -> Audience of your platform
- Add the Google analytics or hotjar code according to the chosen service
For google analytics, we offer 2 methods:
- add the code in the form UA-XXXXXXXXX-X provided to you by Google analytics. Audience data will be automatically collected and sent.
- integrate a Google Tag Manager in the <head> tag of the platform. Contact us to carry out this operation